HILFIGER DENIM INTRODUCES AW16 CAMPAIGN
FOLLOWING HAILEY BALDWIN AND LUCKY BLUE SMITH ON A 24-HOUR ADVENTURE THROUGH LOS ANGELES
which is possessed by PVH Corp, reports its Autumn/Winter 2016 Hilfiger Denim worldwide promoting effort, day in and day out Hailey Baldwin and Lucky Blue Smith, which takes after the two models and influencers on a 24-hour enterprise through Los Angeles, California. From cruising down Sunset Boulevard to a pit-stop at the notorious Pink's Hot Dogs, the crusade's idea opens the way to a one of a kind point of view on the brand, the influencers and the city of L.A. to buyers all over. Praising a millennial-minded soul, the crusade draws in buyers and connects with them through another advanced methodology. The idea commenced in April 2016, when Hailey, Lucky and Bryant Eslava, Hilfiger Denim's social crusade picture taker, welcomed their online networking adherents to send inventive Snapchats to @TommyHilfiger for an ideal chance to go to the battle photograph shoot. Chosen from a large number of candidates, the five victors – from Canada, the Netherlands, Italy and two from the United States – were each conceded select set get to and given an iPhone to record their extraordinary encounters.
Amid the every minute of every day Hailey Baldwin and Lucky Blue Smith crusade shoot in April, Hailey and Lucky snapped off camera symbolism and recordings to encourage draw in their online networking adherents; together they have a staggering range to 8.5 million fans on Instagram alone. Extra substance was caught by battle picture taker Devyn Galindo – which denote her second back to back season shooting the Hilfiger Denim crusade – and Bryant, utilizing both conventional cameras and iPhones for prompt online networking conversations.1
Preceding the crusade dispatch in August, the five super-fans will join Hailey, Lucky and Bryant in sharing a first take a gander at their true in the background symbolism and recordings from the shoot, empowering them to break a first take a gander at the battle through their own particular channels. Hailey and Lucky are proceeding with companions of the Hilfiger Denim brand, having seemed together in the spring 2016 Tommy Jeans crusade, which commends the brand's notorious logo legacy. Furthermore, Hailey showed up in the spring 2016 Hilfiger Denim battle and strolled in the spring 2016 and harvest time 2016 Hilfiger Collection runway appears at New York Fashion Week.
The Autumn/Winter 2016 Hilfiger Denim accumulation sets sail on a transoceanic adventure to New York City. Legacy top picks are rethought through a crisp lens that is casual yet refined, with a mark shake and-move turn. From rough workwear references to diverse nautical and military impacts to surprising blends in mixed prints and fabrics, old world society meets new world certainty; it's not around an age, but rather about a state of mind.
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