j34FF5 BeautyMagazine: Let 2020 Be The Year We Get Rid Of Girlboss Culture For Good
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Let 2020 Be The Year We Get Rid Of Girlboss Culture For Good

At the start of this year an advert from People Per Hour – an online platform that connects businesses and freelancers – was banned by the Advertising Standards Authority (ASA) for gender stereotyping. The ASA upheld multiple complaints about the ad and ruled that it reinforced “harmful gender stereotypes”. In response, People Per Hour removed the word ‘girl’ and issued an apology in which they admitted that it might have “come across as sexist and demeaning to women”.



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