Few things in life make me cringe involuntarily more than reading something which tells me that I should have a personal brand. By ‘personal brand’ I mean a conscious or subconscious set of traits and beliefs that we as individuals want to put out into the world for others to associate us with. It could involve certain styles or aesthetics, a political stance or tone of voice or a set of interests, which, put together, form what you want others to see as ‘you’.
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